Hello. I'm Lia.
A
product
designer
crafting
thoughtful
features
that
empower
both
people
and
business
Selected Work
WEB DESIGN • BRAND STRATEGY
infFITS Website Makeover
Made it easier for clients to grasp what we offer, and easier for sales to explain it.
Increase in content engagement
Increase in conversion rate (Free-Trial)
SYSTEM & PRODUCT DESIGN
Admin System Revamp
Led the product revamp, transforming a fragmented system into a clear, consistent, and scalable platform.
Increase in self-onboarding rate
Estimated reduction in sales–customer communication time
PRODUCT DESIGN • ECOMMERCE
Shopping Funnel Optimization
Empowered shoppers to explore product options without friction, eliminating the need to restart the selection process.
Estimated increase in add-to cart conversion
SELF-INITIATED PROJECT • IOS APP
Cake UX Study
Redesigned core features strategically to make job hunting less frustrating and fully accessible on mobile devices.
Design directions mirrored official updates
GenAI Art & Motion Design
2D MOTION • RIVE
My Duolingo Avatar, Interactive
A soft bounce, a curious gaze. Meet my avatar in motion.
GENAI • MIDJOURNEY
A Taste of the Renaissance
Daily bites, reimagined through a Renaissance lens where texture and history meet indulgence.
GENAI • ADOBE FIREFLY
Alphabet Food Experiment
When typography meets taste, letters you can almost bite into.