Hello. I'm Lia.
A
product
designer
crafting
thoughtful
features
that
empower
both
people
and
business
WEB DESIGN • BRAND STRATEGY
Made it easier for clients to grasp what we offer, and easier for sales to explain it.
Increase in content engagement
Increase in conversion rate (Free-Trial)

SYSTEM & PRODUCT DESIGN
Led the product revamp, transforming a fragmented system into a clear, consistent, and scalable platform.
Increase in self-onboarding rate
Estimated reduction in sales–customer communication time
PRODUCT DESIGN • ECOMMERCE
Empowered shoppers to explore product options without friction, eliminating the need to restart the selection process.
Estimated increase in add-to cart conversion

SELF-INITIATED PROJECT • IOS APP
Redesigned core features strategically to make job hunting less frustrating and fully accessible on mobile devices.
Design directions mirrored official updates
2D MOTION • RIVE
A soft bounce, a curious gaze. Meet my avatar in motion.

GENAI • MIDJOURNEY
Daily bites, reimagined through a Renaissance lens where texture and history meet indulgence.

GENAI • ADOBE FIREFLY
When typography meets taste, letters you can almost bite into.